Back in 1978 I was looking at buying a new 9.8 hp outboard
I checked out the big 4 at that time ( Johnson /Evinrude ,Mercury & Chrysler but I was intrigued by the new kid on the block the 4 stroke Honda who at that time only had a 7.5 & 9.8 hp
While I was in the marine show room looking at the 3 lines that this marina was handling (Mercury ,Chrysler &Honda a Japanese Honda company rep was in the showroom shooting loads of pictures on his film camera of the open hooded Mercurys &Chryslers
A couple of years later Honda started making larger outboards
I did buy the 1978 Honda 9.8 and it was nothing but trouble ( fouling the top spark plug ) after they had it apart numerous times and the 1year warranty was near up and the motor was still fouling the plug I told the dealer either give me my money back ,another motor or I would see them in court , it took them 6 weeks only after I went to the BBB with my complaint to get action
They gave me another motor and that one never missed a beat
Yes back them the Japanese were doing what the Chinese are doing today
Just my .02 worth